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Project Overview
Project Type: Web Design, Branding, UI/UX
Tools Used: Figma, Adobe Illustrator, Webflow
Goals:
Create a visually clean, responsive campaign site for a mental health initiative focused on Black communities. The site informs users, promotes a small apparel line, and offers support resources.
Moodboard + Style Tile
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Design Exploration &Iterations
Before arriving at the final direction, I explored multiple visual styles and color palettes to test how each one communicated the brand message around mental health awareness, strength, and community. Below are some of the alternate directions considered.